See kids' movies for less than $5: More on AMC's Summer Movie Camp program.Instacart giving away free fragrance Tuesday: Here's how to get limited edition Cashé.McDonald's declined to comment about the new burger to USA TODAY, but we will stay vigilant on the burger beat in the days ahead. The menu item has been tested at some locations in Texas, the site reports.Īnother site, The Krazy Coupon Lady, reports that when the burger arrives you will be able to order cheesy sauce and jalapeño slices on the side with any order. The food site Chew Boom said the burger would be available as a single or double, with three strips of bacon, pickled jalapeños and cheese sauce, along with two slices of cheese on a sesame seed bun. It apparently has a new burger coming to the menu soon, with two sites reporting a Cheesy Jalapeño Bacon Quarter Pounder could hit menus this summer. McDonald's is already in the process of improving its burgers with a saucier Big Mac, softer sandwich buns, toasted golden brown, "perfectly melted cheese," and caramelized onions. More new McDonald's menu items? A Cheesy Jalapeño Bacon Quarter Pounder coming next month? That was a perfect combination of nostalgia and putting the brand in culture with a partner who connects with Gen Z." Partnering with Cactus Plant Flea Market made sense because "Gen Z knows who that is. "So if you think about that experience of unlocking your childhood joy when you had a Happy Meal, that's the nostalgia piece," Healan said. The Hamburglar is shepherding McDonald's campaign to improve its burgers.Īnd some classic characters from the ’70s and ’80s made appearances last year when McDonald's partnered with Cactus Plant Flea Market on a Happy Meal for adults, with collectible toys including Grimace, the Hamburglar and Birdie the Early Bird. The fast-food chain has been giving some of its classic characters more face time lately. What's everyone talking about? Sign up for our trending newsletter to get the latest news of the day McDonald's reintroducing characters such as Grimace and Hamburglar to new Gen Z audience "What better way to celebrate birthdays and actually give one of our favorite McDonaldland characters a spotlight for June." "There's a lot of really cool layers to the campaign overall" in the effort to "connect with our fans to drive the brand in culture, as we are on our journey to make McDonald's a cultural icon," Healan said. When McDonald's fans post a birthday memory June 13-14 on McDonald’s Instagram story (use the "add yours" sticker), the company will donate $5 to the Ronald McDonald House Charities, up to $200,000 total. "Grimace actually goes on this journey with his McDonaldland friends." "It's reminiscent of games from the '90s," Healan said. A Grimace video game arrives June 12 on desktop and mobile. Customers can buy Grimace merchandise including T-shirts and socks at McDonald's online merchandise site. The Grimace birthday celebration goes beyond the restaurant: Activities on tap for McDonald's Grimace birthday celebration
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